February 2007 Medicity attended the HIMSS Conference in New Orleans, the premier tradeshow for Healthcare IT. It had been only 12 months since the acquisition of it's nearest competitor, and Medicity was twice as big as before with many new clients and an entirely redesigned product suite. To attract as much attention as possible, Medicity designed a fantastic new booth containing a real-live golf simulator for conference attendees to try out. In anticipation for a lot of interest, a whole campaign was designed to let potential clients and competitors know about the booth and the buzz around the newer, bigger Medicity.
  
 
 
 
 
 
 
Two weeks prior to HIIMSS, the Medicity website
main page contained a teaser animation in Flash.
  
 
 
 
 
 
 
The booth itself was a major success. Sineage all around had
a golf theme, including the back of the booth itself.
  
 
 
 
 
 
 
The golf theme carried into the giveaways, and even to handouts for attendees listening to demos. This Medicity-focused scorecard mimicked the precise size and style of a traditional scorecard, folding in half with a Medicity pencil tucked inside.